Beginning November 2010, The U.S. Embassy London Facebook Page asked fans to “Picture the Friendship” between the United States and United Kingdom. Fans had one month to submit their image of what best represents the bonds between the UK and the U.S. Images could represent the spirit of friendship literally, or figuratively. They could tell a personal story of friendship, or they could represent the transatlantic friendship.
On 30 November 2010 a jury of American diplomats and their British colleagues gathered to select the finalists. The public then voted to select a winner through the Embassy’s Facebook page.
The winning entry was announced on December 13th and received a package of U.S. Embassy embossed goodies. Runners-up also received prizes.